Kazard Clothing: An Origin Story.
- collabthreemag
- Jun 30, 2022
- 1 min read
To us, the word 'comeback' has a double fold meaning.
The first being to “realign to origin” . The concept of going back to the beginning, the purest form, the start. As a brand, we rely heavily on our “why”. The intention behind every collection or collaboration and event is driven by our why.
The name 'Kazard' means you are a king or a queen of your own area. Kazard clothing is all about sending a message through clothes. For instance our last collection was based on the concept of ‘humanity’.
We started with our why and this always aligns us. That is our story we come back to.
The second being this : “reinvention & rebirth” . Our hope as Kazard is to remain relevant in this age, bringing not only art pieces, but a brand vision to life where people feel represented and included.
With our Kazard King & Queen in mind, we create pieces of elevated standard - redefining the local streetwear circles. With a focus not only on streetwear, Kazard is a multifaceted brand.
The comeback is a theme that resonates with us because it tells our story - we always remember realign back to our origin but strive to reinvent ourselves in all we do! - I.I.I
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